While bars do great business on weekends, weeknights can feel like a ghost town. To draw in more customers during these slower periods, gamification strategies can create excitement, foster community, and incentivize midweek visits.

Solution 1: "What’s Your Cocktail Match?" Quiz

What: Develop a personality quiz that matches participants to their signature cocktail, such as “Are You a Margarita Maven or a Classic Martini Fan?” Offer instant deals like “Try Your Cocktail Match Tonight for $1 Off.”

Why: This quiz piques curiosity on social media, driving customers to the bar to see their results come to life. It also opens up an avenue for collecting emails or social media follows.

Example Placeholder: A visual, fun quiz with animated cocktails showcasing each personality pairing.

Solution 2: Digital Trivia Night Challenges

What: Host gamified nightly trivia contests where customers participate on-site via their smartphones. Winners receive prizes like free appetizers or drink discounts.

Why: Trivia night fosters engagement and gives people a reason to visit consistently, especially when paired with attractive prizes.

Example Placeholder: Questions related to pop culture, drink recipes, or local history.

Solution 3: Digital Mixology Game

What: Create a drink-making game where players virtually mix ingredients to create cocktails and earn points. High scorers who play during happy hours get on-site perks.

Why: It’s a new way to attract gamers, young professionals, and novelty-seekers who enjoy a unique reason to visit the bar.

Example Placeholder: A mobile-friendly game where users “build” digital cocktails and share scores for discounts.

Solution 4: Social Media Scavenger Hunts

What: Use Instagram reels or stories to launch scavenger hunts where customers answer riddles about the bar’s location or menu and get rewarded with midweek specials.

Why: Scavenger hunts are highly shareable and great for boosting brand awareness on social media.

Example Placeholder: Instagram clues leading customers to find “hidden” drink deals.